“Potential competitors in the puzzle genre should keep an eye on King’s games and especially the Saga series, as – despite their age – they continue to be the champions of their genre when it comes to revenue,” the analysts said. All four Candy Crush titles made up 85 per cent of the developer’s revenue at $258m combined. “For comparison, Great Britain, which came in second place for player spending, has contributed $135 million, or just under 7 per cent, of Soda Saga’s lifetime revenue.”Īcross its full portfolio, King grossed more than $450m (£348.8m) last quarter, Q3 2019, with $85m – 19 per cent of all revenue – generated from Candy Crush Soda Saga alone. “King’s pop-themed match-three-the second oldest title in its sugary Candy Crush series-is especially popular in America, having accumulated $1.1 billion (55 per cent) of its revenue in the U.S.
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